With a high growth rate of almost 30%, this number is rising rapidly with the recent unveiling of Jio's services. 64% of marketers say their 2021 and 2022 video marketing plans were affected by . Synergy Flavours presents flavour profiles that, linked to 4 global consumer trends in the biscuit industry, will characterize Food & Drink new product development in 2021 and 2022. Video as the Dominant Form of Entertainment. As the Omicron variant continues to circulate and governments worldwide contemplate reintroducing . Per capita pork consumption increased slightly in . We cover the ways users engage with various traditional and digital media, including the internet, mobile, print, radio, social media, TV, and video, as well as devices. You need to know the biggest things happening in the consumer world so you can strategise wisely. ; And Hubspot says that 54% of consumers want to see more video content this year. In many ways, it's much more engaging than text and other forms of content. Short-form videos are going to rise. to know for 2022. 66% of Americans reported that they had consumed coffee within the past day. This year's Digital media trends survey revealed that media companies in the United States are now feeling more turbulence from the deeper currents shaping consumer behavior. Nationwide coffee consumption is at a two-decade high. More than 99% of current video marketers told us they'll continue using video in 2021, and two-thirds plan to increase or maintain their spend. 1. These short videos explain or tell about one thing with crazy dance moves, funny jingles, and stunts or pranks. This is now a massive and lucrative industry serving great numbers of people who enjoy their cannabis while no longer risking arrest. Published by S. Dixon , Dec 8, 2021. Here are the 6 online video trends that every marketer and video business owner should take away for 2022: Live video is booming; Video traffic is becoming more reliant on search engine algorithms; Less is more with video production ; Video content is going over the top; Social media platforms are pushing short . Recently, JD Global and JDR JD User Research Department jointly launched the "2022 Overseas, Hong Kong, Macao and Taiwan Consumption Trend Insights". . Here are the top global consumer trends in 2022: Download the full Global Consumer Trends 2022 report now. ; Wyzowl says that 66% of consumers prefer watching a video to reading about a product. And the voice revolution seems to have stalled. 79% of marketers who don't currently use video expect to start using it in 2022. Video marketing strategies have evolved from 30-second ads and viral videos to vlogs and live videos. 18. Music. 85% of US Internet Users Watch Online Videos . Small and mid-sized businesses are getting the most out of their marketing efforts by leaning into video content. Statistics say that more than 85% of Americans consume video content every day, to one degree or another. 2. At the second spot is Facebook (45%), while Instagram (39%) placed third. 3. Now, with video being accessible on every major social media network, they are . Video is here to stay. ). No slowing down for digital. Just take a moment to let that sink in. Time spent and the average number of services in OTT peaked in Q4, with all key demographics reaching record highs; December 2021 . These can help brands create a more personal touch than other types of video content. The. Content Consumption Trends 2022. Media Consumption. How Video Consumption is Changing in 2022. ; However, it's important to get the tone right. There are three notable ways that video consumption has changed over the recent years: 1. Every single day. What's more, from the people who told us they don't currently use video, 79% told us they expect to start in 2022. 4. Advertisers are going to buy short-form videos rather than post them. Video traffic comes from paid on-demand services (like Netflix, HBO Max, etc.) 1. More marketers across the globe are jumping onto new video marketing trends to get results for their clients. . 86% of businesses use video as a marketing tool. Video Consumption Revenue Statistics. Research suggests that OTT TV and video subscriptions will rise to two billion by 2025, while the overall OTT media market will generate more than $210 billion in annual revenue by 2026. Marketers are going to worry about how quickly consumers forget what they watch. Nearly two-thirds (65%) of . Wine consumption trends in 2022 look likely to mirror those of 2021. 3. and user-generated content (YouTube, TikTok, etc.). Consumers will spend over 3 hours each day consuming video. Currently there are at least 80 Million unique connected video viewers, with at least 1.75 Million OTT paid video subscribers. 66% of Americans now drink coffee each day, more than any other beverage including tap water and up by . Since 2020, the epidemic has accelerated the increase in the penetration rate of online shopping around the world, and the cross-border e-commerce industry is at an all-time high. Video Trends. Videos in social media stories are highly engaging. In 2021, 47% of marketers reported that they created 4+ social media marketing videos per week. The "2022 Video Account Consumption Insight Report" released by Youwant Data analysed 12 insights on the changes in video account consumption trends across various dimensions. This year's survey results reveal significantand often strikingshifts in consumer behavior around the world. 12. Deloitte's Digital media trends expands beyond the US market in 2022, uncovering insights from Brazil, Germany, Japan, and the United Kingdom. Only 3% of consumers would rather download an ebook or a manual, while only 2% would enjoy a sales call or demo instead of a short video. This article is here for you too, whether you are working in a biscuit or food . The U.S. meat market is forecast to grow at a compound annual growth rate (CAGR) of 2.5% from 2022-2030, according to a report by IndexBox. by Elizabeth Parks | Oct. 18, 2022. On 2022-02-24. Right now, users can live stream on every major social network besides TikTok and Pinterest, but these two platforms won't be left behind for long! TikTok will focus on live shopping and e-commerce. Housing is the main area of weakness, with the fallout from the debt problems of developer Evergrande Group impacting the whole sector. Most people3 out of 5are watching more paid streaming services, and more than half are watching more free streaming services, video game live . Consumption of beef only increased in Ethiopia, Israel, Saudi Arabia, Turkey and Vietnam. The billion-dollar industry around video is determined to figure out this mystery. Ofcom's Technology Tracker found that about four in 10 (39%) people in the UK aged 16+ had a smart speaker in their household in 2022, up from . According to the trend forecast report released by Tmall International and CBNData, precise skincare, emotional fragrance, snack-based health care, light sportswear and low-sensitivity parenting are the six major imported consumption trends in 2022, especially under the boom of overseas shopping, cross-border e-commerce has become the main consumption window. 78% of people watch online videos every week, and 55% view online videos every day. HubSpot reported similar findings in its 2022 Marketing Industry Trends report. What once was a novelty in the early days of the internet is now the driving force behind the most popular apps and websites. This silly and fun style is carrying over into marketing as well. With billions of users, social media platforms are a goldmine for businesses and content creators looking to reach wider audiences. The findings from the survey suggest that it's crucial to keep textual content skimmable for best SEO practice. Several aspects related to home entertainment might have declined over the past few years, yet online video consumption is the biggest exception. By 2022, 82% of the global internet traffic will come from streaming videos and downloads . Media Consumption Trends 2023. It's that time again. Video Consumption Trends: Content and Platforms analyzes trends in consumption by platform (TV, SMP, computer, smartphone, tablet, and gaming console), source (linear TV, physical media, OTT video, etc. AI and Digitization for improved business performance. . After 15 years of growth, streaming video on-demand (SVOD) services have successfully unbundled video, lowered costs to consumers, and ignited fierce . User-generated content is authentic, trustworthy, and fun! Between 2022 and 2028, the streaming software market worldwide will grow by a CAGR of about 12.1%. While the industry will . KEY STAT: The average North American internet user more than doubled the number of subscription video-on-demand (SVOD) services they used between 2016 and Q2 2021, adding 4.8 services over the last five years, per TiVo. In the past, consumers would visit websites, look at online reviews, watch commercials, and maybe watch a few YouTube videos to learn about a product. Since videos are so engaging, they tend to be more effective than static . It segments consumers based on their consumption habits and identifies how their video viewing habits have been changing over time. Video marketing trend: User-generated video content. Before 2021, customers might have been more tolerant of bad experiences - but in 2022, there won't be any leeway for businesses that don't meet expectations. Additionally, we also found out that 62% of our sample group consumes video content while multitasking. New technologies have also paved the way for more engaging video formats such as 360-degree experiences, ephemeral videos, and shoppable videos. Cement consumption has fallen sharply in the last six months, and is expected to close 2021 broadly flat. They tell a whole story engaging the viewer and thus increasing the sales by 7%. Video consumption levels declined in 2022, after a pandemic-related spike in 2020 and 2021. By some measures the attention recession is already here. In 2021, Gallup, Inc. reported that 60% of U.S. adults drank alcoholic beverages, which decreased from 65% as reported in 2019. Our global survey shows that video viewing of all types accelerated in 2020. According to a consumer survey conducted in India in 2022, television channels were the most preferred mode of video consumption. (Source: Digital Journal) This coverage excludes user opinions of media, reasons for using media, and engagement with advertising or marketing content. Video Consumption Statistics and Usage Trends. The adoption of new technologies will continue as professional services incorporate AI and digital solutions, which are more important for consulting firm clients, in order to improve their . 2021 Mobile Video Consumption Tech Trends. In 2020, the global average daily TV viewing time increased by 6 minutes*, while in Europe average daily consumption reached 3.54 hours*. 55% of people watch at least one video online every day. And, today, it's easier than ever to review and research customer opinions. So, here we go with top video marketing trends you must know for 2022: 1. The 360-degree videos are the latest technologies with a promising future. Increasingly, consumers are relying on marketing videos from brands. Top trends across geographies. It's estimated that video now makes up over 82% of all internet traffic. There was a dramatic trend for new consumption trends of ups and downs in China last year 2021. Insight 1: A preference for food, beauty and fashion . Let's break that down. According to consumers, 51% ranked YouTube as the social site they spend most of their time on (Animoto, 2021). Due to the new normal, video consumption in 2020 is rapidly changing. One of the top video marketing trends for 2022, that was also a top trend in 2021, is using social media videos ads . The activities our sample group was doing while watching videos. Here are 10 notable stats they found from marketers: 2. If you have scrolled any social media feed, almost every video is using the fun, fast, energetic style made popular on TikTok. Nearly half of these videos were organic, and half were paid. By 2022, the short-form video will account for 80% of all mobile data traffic in North America. 1. With weed being legalized in many states of the USA, as well as being decriminalized in others, the popularity and public face of cannabis has rocketed. As traditional linear TV viewership has waned for many audiences, over-the-top (OTT) consumption has continued to grow, offering new avenues to reach consumers with targeted messaging. 70% of consumers trust customer opinions, whereas only 25% trust advertising. Social media video ads. TikTok Style. Basically a third of their life. Ultimately, giving your video content strategy a boost will become easier. Virtually all media activity spiked during widespread lockdowns, then died back. ), and content access by source. All the signs suggest that usage and spend are on course to continue their growth in 2022. 2. Many consumers are choosing to split their drinking habits between hospitality venues and their own home, allowing them a greater degree of flexibility and reduced costs. 92% of marketers say video is an important part of their marketing strategy. Video consumption is on the rise. In 2019, consumers aged 18 years and older drank, on average, 4.0 drinks in a seven-day period, but in 2021 that average was 3.6 drinks. Trend 1: Consumers have had enough - and they're willing to walk . Audio Video Bridging (AVB) Software Market Size and Development Trends 2022: Business Growth, Consumer Demand, Global Opportunities, Consumption Status, Growth Rate, Top Manufacturer, and . Short form videos are projected to make up 90% of all internet traffic in 2022. As a report by Google explains, the types of video content people are consuming during the pandemic is reflective of how people are thinking about their lives right now. Video consumption online has ballooned y 100% for the past 4 years . From China's nationwide 'sugar reduction' movement that continues to grow a decade since it launched, and low-calorie snacks in Japan (19% four-year rise in CAGR), to the growing popularity of low-carb snacks in Indonesia and low-fat snacks for the . Naturally, as we return to 'normal' and spend less . And on top of that, they are paying for that content: over 8 users out of 10 are subscribed to at least one paid service (think Netflix, Disney+, etc. Live streaming will come to new platforms. Both plan to roll out live streaming options in 2022. There's a wider acceptance of "lower-quality" content, especially among younger . Remember the following before starting your next campaign: The average number of drinks consumed in the previous seven days also decreased. 6 video trends to incorporate into your 2022 marketing strategy. The 360-Degree Video Technology Will Flourish. The consumer trends for 2021 which are forecasted to appear into 2022 and beyond. As video streaming also dominated social media consumption, YouTube has seized the number spot from Facebook for 2020. eMarketer released their Global Media Intelligence Report 2021 and in it, we discover that 9 out of 10 Internet users between the ages of 16 and 64 stream video-on-demand content. More video content is being uploaded in 30 days than what major television networks in the US have created in the past 30 years . Here are the key trends that we predict will influence the professional service market in 2022. January 13, 2022 - In many ways, 2021 was a banner year for the U.S. cannabis industry, largely thanks to continued legalization of adult-use cannabis at the state level. The average video length in 2022 is 3 minutes and 23 seconds. Consumer Spending on AR/VR Apps Was $3.5 Billion in 2018 . Video trends. In 2022, though, the ability to buy products directly via social media will become a norm. OTT streaming, meanwhile, will be embraced by roughly 98 percent of U.S. households, while the average number of paid subscription services is expected to . A decline of 0 - 3% is predicted in 2022. 1. With 2154 Views. The OTT market is riding on the mobile revolution in the country, as 75% of videos are consumed on . Platform trends continue in the pattern they were already going. In fact, Tubular Labs states that consumers now love to see the following content: Sports. B. United States. This is up a staggering 14% since January 2021 - the largest year-on-year increase we have seen since we began gathering data. Social Commerce Will Continue to Expand. The study found that global beef consumption between 2000 and 2019 dropped by 3.9% from 22.8% to 18.9%. Among U.S. audiences aged 25 and . In the first half of 2021, online beauty, beverages, fashion, and offline beverages, catering, and baking were the investor's hotcakes. . Traditional broadcast and pay- TV's share of video consumption continues to decline and now accounts for only one-third of all video consumption. 7 hours and 54 minutes. To help you use these to your advantage, we've collected some of the most important video marketing trends to look out for in 2020 and beyond. Advertisers will spend 82% more on video in 2022. In 2020, the average consumer spent 474 minutes a day on digital media. Video's also an important part of the shopping experience: More than 55% of shoppers use online video while actually shopping in a store, says Google. By 2022, online videos will make up more than 82% of all consumer internet traffic 15 times higher than it was in 2017. About 70 percent of consumers preferred TV channels . The positive cycle of the video account content ecology has attracted more and more outstanding creators to complete the accumulation of UGC original content, while improving user retention and interaction, bringing more commercialization opportunities for creators. Gone are the days that it will be used only by innovative brands. The Future of the U.S. Meat Market. Videos in Social media stories. Four 'low' food & beverage consumption trends that will continue high growth into 2022. 13. (Source: Digital Information World) The number of people who view video content is on the rise. Video consumption trends 2022JNU Video8 secrets to grow your YouTube channelGrow with YouTube monetizationJharkhandupBiharNepalbangalKolkataPakistanKarachiindia Customers spend more time on their smartphones, watching various different content on social media platforms or elsewhere. In 2022, vaccine rollout will continue driving a slow return to some sort of normality, making that competition even fiercer in what some are labeling an "attention recession". Oct 28, 2022. There was no changed in consumption in the recorded years in China, Indonesia, Pakistan, and the UK. As a rising star, the WeChat video account, coupled with WeChat's huge user base, combined with various scenarios of the WeChat . In the second half of the year, the list of investment projects of well-known VC . Video consumption and revenue are linked in ways that marketers are yet to fully understand. Mobile video consumption rises by 100% every year. Ask yourself, "Is this video pulling viewers into the action quickly, and keeping their attention?" TL;DR - video consumption trends in 2022. Video marketing is one of the most exciting and interesting industries of our time. For two-thirds of people around the world, video is the number-one source of information and more than 75% of all video viewing is done on mobile. By Nora Cortez, Director, Media Planning, and Sarah Atta, Digital Video Director. Weed Consumption Trends in 2022. Before the pandemic, video made up roughly 73% of all internet traffic. This segment of the industry, in fact, is exploding. It's not going 'full TikTok', but Twitter is looking to lean into emerging video consumption trends, with two new updates designed to improve the Twitter video experience - and ideally, get people spending more time in the app.. First off, Twitter's adding a new option that will expand tweeted videos to full-screen mode with a single click. 15 March 2022 | NEW YORK - Coffee consumption has soared to a two-decade high as Americans brew up new post-COVID routines, according to exclusive consumer polling released this morning (Tuesday) by the National Coffee Association (NCA). Video marketing is the future. In 2021, more than eight in 10 video watchers in the United States aged between 18 and 24 years watched videos on YouTube. Well, we've crunched the numbers, and this time round, we're giving them to you in a whole new way. That number is expected to increase to 82% in 2022. The average person watches 3 hours and 18 minutes worth of short-form videos per day. Innovations in video marketing are targeted at expanding the users' role in a scene they watch on the screen. Moreover, this content cuts through the noise in a cluttered digital landscape. 6.1 Global Video Making Software Consumption and Market Share by Application (2017-2022) 6.2 Global Video Making Software Consumption Revenue and Market Share by Application (2017-2022) 6.3 Global . And when marketers were asked what trends they would be leveraging for the first time in 2022, 29% said short-form . Brands have long used social media platforms like Instagram, Pinterest, and Facebook to sell their products. And the past couple of years undoubtedly contributed to the growth of OTT, a space that's seemingly projected to change its shape again in 2022. In addition, the latest video consumption trends for 2021 show that only 18% of consumers prefer a text-based article, website, or post, and 4% prefer an infographic to a short video. AR-Based Training Is Expected to Be a $6 Billion Industry by 2022 . Two out of three people go to videos for information first and do so largely on their mobile devices. This is huge. Here are the top trends: Video Consumption Trends for 2022 1. Video Trend #1: Most consumers spend over 5 hours per week watching streaming contentand this will keep increasing. The growth of the U.S. meat market is driven by factors such as the increasing demand for meat products, the growing population, and the changing lifestyles of consumers . consumer trends. New B2B Video Marketing Trends of 2022. 1. 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